(Richmond, IN)--The city of Richmond on Monday night unveiled some of the results of efforts to rebrand itself. It comes after months of discussions with residents, business owners, and others about how the city can best market itself. A color scheme of dark red, yellow, and blue was chosen. "It really pulls from what is Richmond. We pulled from that beautiful blue sky, we have the use of red, and we have the use of the yellow," said Molly Meininger with Guide Studio, which specializes in branding and bringing out community identity. Some of the badges, which can be used like logos, pay homage to the city’s history. "We have the star, we have inspiration from jazz with the trumpet, and we also have the honoring of the roses," Meininger added. The branding could show up on clothing, city vehicles, and even beverage containers.